Morgan Blake — Product Design

Saas Overhaul

Saas Overhaul project preview
Early wireframes and user flows

Background

My Approach

Research

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Saas Overhaul

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

Key Takeaway

Whether you're shipping your product, this principle matters.